Mobile TV Vision
Mobile TV offers attractive market opportunities for telecommunications, media, and broadcasting, but to make it happen, all three industries have to work together.
Adopting open systems and interoperability will maximize business benefits
While content providers, broadcasters, mobile operators, or broadcast network operators implement the services, Nokia, together with key industry players, is developing the devices needed to make mobile TV part of everyday life.
By co-operating and playing to our strengths, everyone can enjoy the benefits of a future that includes mobile TV.
Working Together for the Future
The Business Model
Nokia is eager to share its expertise with interested partners worldwide and will be pleased to help facilitate these new partnerships. The company envisages a simple business model that can be summarized as:
Broadcasters, aggregators and content providers > Broadcast network operators > Mobile network operators
Content from broadcasters, aggregators, and content providers will be transmitted via broadcast network infrastructures through an IP Datacast system direct to consumers' handsets. Mobile networks will be used as a return path to their current data, billing, and audience measurement services, via existing e-commerce systems.
In most of Nokia's current trials the business model is based on subscription payment, but other payment methods are being tested. Some trials include free, premium, and pay-per-view services, all of which will generate new customers and revenue streams.
Nokia believes that adopting open systems and interoperability will maximize business benefits. The company is sharing its expertise with other handset manufacturers in the Open Mobile Alliance and with companies interested in offering an IP Datacast service via the IP Datacast Forum.
So far a number of broadcast network operators have expressed interest in the IP Datacast role, but in some markets mobile network operators or broadcasters are taking it on. It's also possible that, in markets where a delivery system other than DVB-H is used, there may be no need for an IP Datacast role.
Introduction
Vision
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