Broadcasters, Aggregators and Content Providers

Delivering TV to mobile phones is the natural path for broadcasters and content providers, who gain access to a mobile audience.

Mobile TV takes broadcast TV into the streets, buses, waiting rooms, parks

From Nokia's perspective, the potential benefits for broadcasters, aggregators and content providers investing in DVB-H include:

Mobile TV provides a new platform, taking broadcast TV into the street, bus, waiting room, park, and virtually any other location outside the home
DVB-H is the best one-to-many channel for TV broadcasting for mobile devices
Mobile TV creates additional, incremental audiences eager to receive broadcast entertainment and information during new prime times: the commuting periods and lunch time
Research programs and live pilots have shown that there is high interest from consumers and willingness to pay a realistic price for mobile TV
Extended reach through broadcasting current content -- this is the service that Nokia's research and pilots have shown most consumers expect from mobile TV and is perceived as unique to mobile TV
Enables the offering of re-purposed or unique content (e.g. news, music loops) suitable for short viewing periods
A real opportunity to build a uniquely mobile audience for programs and brands

See what mobile TV can do for your business