Broadcast Network Operators

Benefits

Existing network infrastructure such as high TV towers is ideal for supporting the transmission of mobile TV. As relationships with mobile operators develop and mobile TV coverage expands, so will revenues. For broadcast network operators, the innovation of mobile TV provides a convenient way to secure profits far into the future.

Mobile TV offers new revenue streams such as advertising and subscriptions

From Nokia's perspective, the potential benefits for broadcast network operators investing in DVB-H include:

Mobile TV combines the popularity of broadcast programming with the increasingly mobile lifestyle of viewers
Mobile TV provides an opportunity to generate new growth from investments in switching to digital from analog
Mobile TV enables expansion of broadcast business into viewers' mobile lives and offers new revenue streams such as advertising and subscriptions
As an extension of DVB-T, DVB-H utilizes existing mast and transmitter networks, making the most of capacity leasing
New business models will open doors to collaborations with broadcasters and mobile network operators
Repeaters installed on some masts will bridge gaps in the transmission network

See what mobile TV can do for your business

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