News

April 12, 2007
Leading mobile companies to endorse common mobile TV implementation based on OMA BCAST

Common implementation profile defined within the Broadcast Mobile Convergence Forum ensures service interoperability and economies of scale for Mobile TV devices

Hague, the Netherlands - Digitenne, Ericsson, KPN, Nokia, Nokia Siemens Networks, NXP Semiconductors, Sony Ericsson, Telefónica, O2 Europe, T-Mobile, Vodafone and ZTE today announced their support for a Mobile TV implementation profile developed within the Broadcast Mobile Convergence Forum (bmcoforum). The profile simplifies the Open Mobile Alliance (OMA) Mobile Broadcast Services Enabler Suite (BCAST) specification for fast implementations ensuring interoperability and future proofing further developments.

The three main features supported by this profile are:

  1. Advanced service and program guide (ESG) enabling a rich set of services
  2. Support for multiple broadcast technologies
  3. Support for content and service protection, using the Smart Card Profile (based on (U)SIM Card) or the DRM Profile (based on OMA DRM V2.0)

Support for DVB-H broadcast networks and cellular systems, as well as the 3G Mobile Broadcast Service (MBMS), are benefits of the OMA-BCAST specification. This allows companies to extend current business models and broaden current and future Mobile TV services. As a result, operators will be able to offer customers more choice in watching TV on their handset.

The bmcoforum OMA BCAST implementation profile ensures the best possible interoperability between the handsets and broadcast systems, providing customers with a smooth Mobile TV experience, and allowing large scale handset development.

It is the firm belief that such a profile will speed up large scale Mobile TV deployments in Europe

The profile defined by bmcoforum is the first implementation subset of the feature rich Mobile Broadcast Services Enabler Suite 1.0 (OMA BCAST 1.0) developed by the Open Mobile Alliance.

Quotes
"Digitenne aims to provide wholesale DVB-H services to the various mobile operators in The Netherlands" explains Marc van Dijk, head of Business Development for Digitenne, the provider of the commercial digital terrestrial TV services in the Netherlands. "We have chosen bmcoforum's implementation profile for OMA BCAST so that the mobile operators have the flexibility to run their own Mobile TV business without losing interoperability. Furthermore the baseline profile of OMA BCAST will allow content providers to develop Mobile TV content that can be used for the whole market."

"Ericsson sees that TV is significantly changing as it evolves from linear TV to personalised and interactive TV. We support open solutions with a common approach for Mobile TV delivery across 3G networks over HSPA and MBMS as well as in other broadcast networks", says Claes Ödman, head of Multimedia Solutions at Ericsson. "Now, with the OMA BCAST enabler, this is possible in an interoperable manner, allowing the combination of Mobile TV based on Unicast and Broadcast services. The bmcoforum profile will help tremendously in accelerating the deployment and roll-out of such services."

"KPN very much welcomes the bmcoforum initiative to profile the OMA standard. Having an agreed baseline for Mobile TV technology will help us deliver a compelling interactive TV service to our customers. The Mobile TV market has had to wait for a clear technological direction. This important agreement should help all players in the Mobile TV market to speed up the delivery of attractive services on a growing range of affordable, high quality handsets," says Franklin Selgert, innovation manager KPN.

"Nokia warmly welcomes the industry agreement for the end-to-end implementation profile that caters for both DVB-H and 3G solutions," says Jouni Kämäräinen, Director, Multimedia, Nokia. "We see a strong parallel to the early days of development of GSM. The great commitment in the industry for a clear implementation profile will be followed by common test practices that will create a coherent and open market for successful worldwide DVB-H deployments. The bmcoforum implementation profile of the OMA BCAST standard is essential in launching Mobile TV services on a global scale."

"NXP Semiconductors, as a provider of complete 'TV on Mobile System Solutions', fully endorses the efforts of the bmcoforum and supports the production of the bmcoforum implementation profile based on OMA BCAST specification. We see clear industry and customer demand for such an activity and we welcome the opportunity to align our system solution development by combining our 3G mobile phone and integrated DVB-H TV on Mobile reference receivers with the bmcoforum derived OMA BCAST implementation profile," said Kees Joosse, Senior Director, Business Development, BL-Personal Entertainment Solutions, NXP Semiconductors.

"We at Nokia Siemens Networks believe that a fast and successful Mobile TV market requires timely availability of interoperable implementations," says Dr. Thomas Werner, Head of the Business Line Applications in the Business Unit Service Core & Applications at Nokia Siemens Networks. "Many operators use an incremental approach to introduce Mobile TV services. In this context, the bmcoforum profile of the OMA BCAST standard helps speed up implementation and interoperability testing. Starting with basic functionality and enabling more standardised features as the market develops, this profile has the potential to provide a future-proof path towards feature-rich Mobile TV services, delivered over DVB-H, MBMS and Unicast networks alike."

Dave Williams, CTO of Telefónica O2 Europe, said: "We have led DVB-H development in the UK, Germany and Ireland through customer trials and consortium activity. We believe that the OMA BCAST set of standards provides the best option for the implementation of integrated multi-media services using DVB-H broadcast technology in combination with 3G/MBMS packet data services and look forward to its deployment across Europe."

"T-Mobile supports all activities to finalise the specification of OMA Smart Card Profile and OMA ESG. We consider Smart Card Profile and OMA ESG to be the most future proof technologies which will support interactive services for a wide range of handset and provides the highest level of security," says Alexander Gedrovics, head of service platforms at T-Mobile International.

"Vodafone is committed to following the OMA BCAST standard for the implementation of future Broadcast-type multimedia services based on complementary Broadcast network technologies such as DVB-H and 3G/MBMS. Broadcast Service Protection via Smartcard and the Electronic Service Guide (ESG) are key elements of the OMA BCAST standard which will bring clear customer benefits," says Dr. Alfred Baier, Senior Programme Manager for Mobile TV Technology at Vodafone Group. "We actively support the development of dedicated OMA BCAST implementation profiles within the bmcoforum, as this will help us to provide compelling Mobile TV services and terminals that delight our customers across all of our markets."
"We have introduced the most advanced 3G DVB-H phone to the European market. With the partnership with bmcoforum, ZTE has the strong capability to deliver additional mobile TV phones based in OMA BCAST standard for the global customers" said MR. Li Yingfeng, General Manager of ZTE WCDMA mobile terminal products.

About each company

About Digitenne
Digitenne is the provider of Digital Terrestrial TV services (DVB-T) in the Netherlands. Digitenne provides a wholesale package of about 20 commercial TV channels to retail service providers like KPN and Tele2 for their subscription based digital TV services to Dutch consumers. Furthermore, Digitenne provides the free-to-air digital terrestrial services for the Dutch public broadcasters. The Digitenne free-to-air services provide nationwide rooftop aerial coverage which enabled analogue TV in the The Netherlands being completely switched of in December 2006. Coverage of the commercial Digitenne services with a simple indoor antenna is over half of The Netherlands.

About Ericsson
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at www.ericsson.com.

About KPN
KPN is the leading multimedia company in the Netherlands, providing consumers and consumer households with fixed and mobile telephony-, internet- and TV services. To business customers, KPN delivers voice-, internet- and data services as well as fully-managed, outsourced ICT solutions. Both nationally and internationally, KPN provides wholesale network services to third parties, including operators and service providers. In Germany and Belgium, KPN pursues a multi-brand strategy with its mobile operations, and serves multiple customer segments in consumer- as well as business markets.
www.kpn.com

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
www.nokia.com

About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. The combined pro-forma revenues of ?17.1bn in fiscal year 2006 make Nokia Siemens Networks one of the largest telecommunications infrastructure companies. Nokia Siemens Networks has operations in 150 countries and is headquartered in Espoo, Finland. It is a 50-50 joint venture combining Nokia's Network Business Group and the carrier related businesses of Siemens Communications.
www.nokiasiemensnetworks.com

About NXP
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com

About Telefónica O2 Europe
Telefónica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use 'O2' as their consumer brand. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider. In addition, the group includes the Isle of Man fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in Slough, UK, and has more than 38 million mobile and fixed customers.

About T-Mobile
T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom's three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By the end of 2006, more than 106 million customers are served in the twelve T-Mobile markets. T-Mobile is a partner of FreeMove, an alliance formed by four of Europe's leading mobile companies - Orange, TIM (Telecom Italia Mobile), TeliaSonera, and T-Mobile - to help their customers communicate as easily while travelling abroad as they do at home.

T-Mobile is committed to offering its customers a broad range of easy to use services and products wherever they are. Considerable effort from approximately 50,000 employees focuses on the goal of delivering the best state-of-the-art mobile communications. High quality multimedia networks and continuing investment in the research and development of new ideas are reshaping the way in which people use mobile communications for information, for work, and for fun. Thanks to T-Mobile's innovative web'n'walk service the mobile Internet is currently conquering the mobile telecommunications markets with full vigour. Customers increasingly use their cell phones to surf the world wide web while travelling.
For more information about T-Mobile International, please visit www.t-mobile.net

About Vodafone
Vodafone is the world's leading international mobile communications group with operations in 25 countries across five continents and over 200 million proportionate customers by the end of January 2007, as well as 36 partner networks. For further information, please visit www.vodafone.com.

About ZTE
Founded in 1985, with global headquarters in Shenzhen China, and operations in more than 100 countries, ZTE is a leading global provider of fixed line and mobile telecommunications equipment and network solutions. ZTE's product range is covering virtually every sector of the wireline, wireless and terminal markets. ZTE offers its customers a unique range of services. The company delivers innovative, custom-made products and services to major operators in the world, helping them to achieve continued revenue growth and to shape the future of the world's communications. ZTE commits around 10% of annual revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. ZTE is the fastest growing telecoms equipment supplier in the world, and China's only listed telecoms manufacturer, with shares publicly traded on both the Hong Kong and Shenzhen Stock Exchanges. ZTE was the only Chinese IT and telecoms manufacturer listed in BusinessWeek's 2005 Top 100 Information Technology Companies.
For more information about ZTE Corporation, please visit www.zte.com.cn

About the bmcoforum:
bmcoforum (Broadcast Mobile Convergence Forum) is an international lobbying association, providing a discussion platform for companies and institutions dealing with the development of a worldwide open market for mobile broadcast services.

About the Open Mobile Alliance (OMA)
The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across countries, operators, fixed and mobile terminals. Driven by users' needs and the expanding market for data services, the member companies of the Open Mobile Alliance stimulate the adoption of new and enhanced information, communication and entertainment services. The Open Mobile Alliance includes contributors from all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications.
The Open Mobile Alliance (OMA) name and logo are trademarks of Open Mobile Alliance Ltd. Other product and company names mentioned herein may be trademarks or trade names of their respective owners.

Media Enquiries:

Ericsson Media Relations
Tel. +46 8 719 6992
E-mail: press.relations@ericsson.com

KPN Press Office
Tel. +70 446 63 00
E-mail: press@kpn.com

Nokia Communications
Tel. +358 7180 34900
Email: press.office@nokia.com

Nokia Siemens Networks
Ruth Lileg
Tel. +49 89 722 61235
E-mail: ruth.lileg@nsn.com

NXP Semiconductors
Terry Chiang
Communications Manager, BU Mobile and PersonalPR Manager Greater China
DID: +886 2 8170 9992

Telefónica O2 Europe
Head of Media Relations
Simon Gordon,
Tel. +44 771 00 0698.
E-mail: simon.gordon@o2.com

T-Mobile
Press Contact:
Tel. +49 (0) 228 / 936 - 15502
Fax: +49 (0) 228 / 936 - 15509
E-mail: press@t-mobile.net

Vodafone Group
Media Relations
Tel. +44 (0) 1635 664444

ZTE Sweden AB
Lovina Zeya-Eriksson
PR Manager North Europe
Tel. +46 8 555 289 80
Fax: +46 8 555 289 81
E-mail: lovina.eriksson@zte.com.cn

 

Nokia
http://www.nokia.com

 
http://www.mobiletv.nokia.com